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News Flash
Recall
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
13/12
APPA NEW Industry Research:
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
27/6
Reach
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
Recall
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
13/12
APPA NEW Industry Research:
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
27/6
Reach
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
Recall
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
13/12
APPA NEW Industry Research:
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
27/6
Reach
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
Recall
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
13/12
APPA NEW Industry Research:
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
27/6
Reach
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
Recall
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
13/12
APPA NEW Industry Research:
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
27/6
Reach
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
Recall
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
13/12
APPA NEW Industry Research:
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
27/6
Reach
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
Recall
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
13/12
APPA NEW Industry Research:
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
27/6
Reach
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
Recall
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
13/12
APPA NEW Industry Research:
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
27/6
Reach
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
Recall
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
13/12
APPA NEW Industry Research:
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
27/6
Reach
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
Recall
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
13/12
APPA NEW Industry Research:
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
27/6
Reach
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
Recall
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
13/12
APPA NEW Industry Research:
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
27/6
Reach
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
Recall
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
13/12
APPA NEW Industry Research:
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
27/6
Reach
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
Recall
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
13/12
APPA NEW Industry Research:
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
27/6
Reach
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
Recall
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
13/12
APPA NEW Industry Research:
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
27/6
Reach
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
Recall
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
13/12
APPA NEW Industry Research:
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
27/6
Reach
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
Recall
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser
13/12
APPA NEW Industry Research:
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
Electronic sales account for 57% (mostly email)
Apparel is the leading promotional product sold (32%)
SME's are the primary target market for promotional product sales, followed by B2B corporates and B2C corporates
Environmentally-friendly and branded products account for 13% and 10% of sales respectively.
Mining and Finance are the two leading sectors for sales.
27/6
Reach
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
